GUNDAM Deploys To The Las Vegas Prix as Bandai Namco Partners with Scuderia Alphatauri

Bandai Namco Entertainment America Inc.: GUNDAM Deploys To The Las Vegas Prix, Partnering with Scuderia Alphatauri

In a thrilling fusion of high-speed racing and mecha warfare, Bandai Namco Entertainment America Inc. has announced a sensational partnership with Scuderia AlphaTauri S.p.A., bringing the iconic GUNDAM franchise to the exhilarating world of Formula 1. This groundbreaking collaboration will take centre stage as GUNDAM deploys to the Las Vegas Prix, scheduled for November 16-18, 2023.

GUNDAM and Scuderia AlphaTauri Rev Up for an Electrifying Partnership

Bandai Namco Entertainment America Inc.: GUNDAM Deploys To The Las Vegas Prix, Partnering with Scuderia Alphatauri
GUNDAM Deploys To The Las Vegas Prix in new promo video | Image via AlphaTauri’s YouTube channel

This partnership marks a unique synergy between two global powerhouses, each renowned for their cutting-edge technology and passionate fan bases. GUNDAM, a name synonymous with giant robots and epic battles, has captivated audiences worldwide for over 40 years. Scuderia AlphaTauri, a rising star in the Formula 1 arena, has consistently impressed with its innovative spirit and competitive drive.

The collaboration will see GUNDAM decals emblazoned on the headrests of Scuderia AlphaTauri’s AT04 race cars, featuring the iconic RX-78-2 GUNDAM and the formidable XVX-016 GUNDAM Aerial. These decals will serve as a powerful symbol of the partnership, uniting the realms of science fiction and motorsport.

GUNDAM Deploys To The Las Vegas Prix and Goes All Out

Beyond the visual spectacle, this partnership promises a series of exciting activations, both on and off the track. Fans can expect interactive experiences, exclusive merchandise, and social media engagements that will blend the worlds of GUNDAM and Formula 1 in captivating ways. These include nearly seven-foot tall GUNDAM statues, livery decals added to the AT04s, and a promotional video by driver Yuki Tsunoda in an iconic GUNDAM-inspired racing suit.

Also commemorating the partnership is a unique custom-designed Perfect-Grade Unleashed model of the Mobile Suit RX-78-2 GUNDAM with exclusive Scuderia AlphaTauri decals and colours (for display only). All new GUNDAM features, including RX-78-2 and Yuki Tsunoda artwork inspired by Scuderia AlphaTauri, have been created for the event as well. For the race weekend, two GUNDAM BASE POP-UP Stores will be available around the Las Vegas Strip Circuit area, so do pop in for a visit to buy gifts for someone who is a fan of all things Bandai Namco.

Don’t miss a single revving moment of this electrifying partnership. Stay up-to-date on all the latest news and developments by subscribing to our newsletter now.

A Legendary Collaboration Move by Two Powerhouses

Bandai Namco Entertainment America Inc.: GUNDAM Deploys To The Las Vegas Prix, Partnering with Scuderia Alphatauri
GUNDAM Deploys To The Las Vegas Prix in new promo video | Image via AlphaTauri’s YouTube channel

This collaboration is not merely a marketing ploy; it’s a testament to the shared values of both brands– innovation, passion, and a commitment to pushing boundaries. GUNDAM and Scuderia AlphaTauri are both pioneers in their respective fields, constantly striving to redefine what’s possible.

GUNDAM is a globally recognized and beloved media franchise with passionate fans in every corner of the world. We immediately embraced the GUNDAM spirit and are delighted to welcome them as a partner of Scuderia AlphaTauri for the 2023 Las Vegas Grand Prix,” said Fabian Wrabetz, Director of Marketing and Communication at Scuderia AlphaTauri. “This will be a collaboration to remember with multiple on and off-track activations that will push the limits of fan engagement in a fun and exciting way.

Bandai Namco Entertainment America Inc.: GUNDAM Deploys To The Las Vegas Prix, Partnering with Scuderia Alphatauri
GUNDAM Deploys To The Las Vegas Prix in new promo video | Image via AlphaTauri’s YouTube channel

As the Formula 1 circus roars through the neon-lit streets of Las Vegas, GUNDAM will make its grand prix debut, marking a historic moment for both brands. This partnership promises to be an electrifying fusion of speed, technology, and imagination, captivating the hearts of fans worldwide.

Conclusion

Bandai Namco Entertainment America Inc.: GUNDAM Deploys To The Las Vegas Prix, Partnering with Scuderia Alphatauri
GUNDAM Deploys To The Las Vegas Prix in new promo video | Image via AlphaTauri’s YouTube channel

The partnership between GUNDAM and Scuderia AlphaTauri is a testament to the boundless possibilities that arise when innovation and passion collide. As these two powerhouses unite on the Las Vegas Grand Prix stage, they are set to create an unforgettable spectacle that will redefine the boundaries of fan engagement and elevate the world of motorsport to new heights.

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